Omar Chabán García
Mostrando 5–6 de 9 resultados
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Chabán, O., & Ruz-Mendoza, M. A. (2024). The Relevance of Mapping the Customer Journey: Every Touchpoint Can Be a Moment of Truth. Journal of Marketing Management, 12, 1-8.
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Chabán, O., Flores-Hernández, A., López-Pérez, M. E., & Ruz-Mendoza, M. A. (2024). The Manager’s Vision of CSR in an Emerging Economy: From Implementation to Market Impact. Administrative Sciences, 14(3), 44.